‘Which team are you?’ SMASHED is a burger concept that combines the bold flavour of smashed burgers with a dynamic sport-inspired identity. The baseline “smashed ‘n served burgers” plays on both the preparation technique and the fast-paced service, drawing inspiration from the world of tennis. The theme runs throughout the entire concept: burgers are named after famous Grand Slams, while drinks carry fun references such as ‘Match Point Margarita’. This sporty yet elegant touch gives the brand a distinctive character, setting it apart from traditional fastfood chains. With its bold identity and playful naming, SMASHED brings together flavour, fun and a competitive spirit.